Approaching potential employers

Write good cover letters

The cover letter is your opportunity to personalize your resume and target your skills to that specific employer. The effective jobseeker will not send the same resume for each new job opportunity. Cover letters like resumes need to be tailored for each position.

And beware - you have just half a minute to impress. Recruiters initially spend an average of just 30 seconds looking over each application letter and CV.

The covering letter must be clear, concise and professional, drawing attention to relevant skills and experiences, and with no spelling mistakes. If the job is in a modern, trendy industry, you could even make some keywords bold, but don't go for gimmicks unless you're certain that they're appropriate.